Manual

What we do

…music at the core of your business, not just in the background

Profile distills and enhances your core brand essence through music. we create a competitive advantage that is critical to your business.

Benefits?

How are we different?

Our audio architects are established music industry professionals who draw on their extensive knowledge of artists, genre’s & sub genre’s to define and create your unique audio signature.

Profiles’ success lies not only in the power & cutting edge features of their proprietary Audi|mator Network Music System, but also with their extensive knowledge & understanding of the international music industry.

Profiles’ Audio Architects are successful music industry writers & producers – working with many local & international artists, companies & brands such as:

George Michael, Portishead, American Idol, Kylie Minogue, Tina Arena, 19 Entertainment, Eskimo Joe, Gabriella Cilmi, BBC1, The Veronicas, S-Club, ITV UK …to name a few.

PROFILE BRING BRANDS TO LIFE WITH MUSIC IN A WAY THAT IS AS POWERFUL AS IT IS PERSUASIVE

our background

Profile was set up as a logical extension to place great music within another sector of the marketplace. We started operating with our very first client in 2004 and have since acquired an extensive global client portfolio.

who ?

Our audio architects are a team of professional writers, producers and music executives……(music geeks, breakfast lunch and dinner) and their pedigree is second to none. They are passionate about music…….live, breath and eat the stuff.

No other company has the breath of raw music industry talent as Profile.

Profile’s success has been built solely:

Our Audio architects draw on their extensive knowledge of artists, genre’s and sub genre’s to define and create your brands unique audio DNA.

audio science did you know?

Brands who make use of music that matches their core identity are 96% more likely to be recalled than those who make use of irrelevant music or no music at all.

24% of consumers are more likely to spend more within an environment that plays music that they recall & enjoy.

75% of consumers believe strongly that music is an important part of the in-store experience.

the right music in the right place at the right time

audio architecture

AUDIO ARCHITECTURE IS THE INTEGRATION OF MUSIC AND SOUND TO CREATE EXPERIENCES BETWEEN BRANDS AND CUSTOMERS.

Audio Architecture is emotion by design. Our innovation and our inspiration. Its power lies in it’s subtlety. It bypasses the resistance of the mind and targets the receptiveness of the heart.

When people are made to feel good in a retail environment they feel good about that store. They like it. Remember it. Go back to it.

AUDIO ARCHITECTURE BUILDS A BRIDGE TO LOYALTY, AND LOYALTY IS WHAT KEEPS BRANDS ALIVE.

We’re about the emotion behind the music. We’re about selecting songs, weaving them together and putting them to work for our clients in a way that captures their brand.

Experts at our art, we pull our inspiration from life around us. Audio Architecture means building from the ground on up with each new brand and client.

The blueprint is drafted in total collaboration with you.

There’s a reason we call it Audio Architecture.

IT IS AS MUCH AN ART AS IT IS A SCIENCE.

The experiences we create are the result of an intuitive and intelligent understanding of design. With music as our medium, our process is a simple and collaborative progression that ultimately brings the emotion and energy of your business to life in song.